February 2026 – Multi-market Programs

In February, we talked about what it means to grow beyond one location or city. Our panelists oversee wine programs across different regions, each with its own dynamics, supplier networks, and guest expectations. We explored how they maintain quality and relevance while adapting to local contexts, how they manage relationships with suppliers and distributors across markets, and the specific challenges and opportunities that come with sourcing fine wine at scale.

From building the right team to navigating regional regulations and preferences, this was a conversation about the strategic and operational realities of running wine programs beyond a single location.

We heard from:

  • ​Chris Arora: Manager, Wine Operations @ Celebrity Cruises
  • ​JC Santana: East Coast Director of Beverage @ Noble 33
  • ​Jennifer Wagoner: Global Head of Wine @ ZUMA Restaur

Moderated by Haunah Klein.

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