April 2026: Success in the (competitive) Florida Market @ Vinexpo Americas

Wine Talks Miami, South Florida’s Wine Trade Network, went inside Vinexpo America on April 30th!

In one of America’s most dynamic wine markets, what separates those who are thriving? Florida’s explosive growth brings opportunity—but also fierce competition for distribution, restaurant placements, and shelf space.

In this candid panel discussion, local industry experts shared what’s actually working to secure sales in today’s environment.

From breaking into distribution to winning key accounts, our experts discussed successful strategies, emerging opportunities, and the realities of building market share in Florida’s evolving hospitality landscape.

We heard from experts from a cross-section of business types and sizes in Florida:

  • ​Christian Crews – Founder of Crews Wine
  • ​Eric Larkee – National Trade Development Director Fine Wine at Southern Glazer’s Wine & Spirits
  • ​Patricia Zanatta – Regional Manager at Palm Bay International

Moderated by Sarah Phillips McCartan.

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